Kubota establish dedicated Innovation Centres in Japan and Europe


Kubota Corporation is establishing Innovation Centres in Japan and Europe as a step to creating new business ventures, products, and services in Kubota’s fields of business including agriculture and construction.

Working together with external partners, Kubota says  the Innovation Centres will advance open innovation for proactive engagement with ICT, AI, and other advanced technologies, and accelerate the creation of new business, products, and services.

To date, Kubota has pursued the development of products responsive to the needs of customers mainly through specialized development departments for each of its product lines, such as agricultural machinery and construction machinery, working in partnership with an in-house research and development department in charge of advanced technologies and component technologies. At present Kubota is developing and strengthening its research and development bases both within Japan and internationally to respond to business globalization and product line expansion.

At the same time, in order to respond to customer needs such as the rising awareness of food safety, environmental conservation, and other aspects of social sustainability, the company needs to deliver new forms of value such as “system solutions” utilizing ICT, AI, and other advanced technologies, beyond the existing product lines. These technologies are evolving at an increasingly rapid pace, and in order to engage with them in a timely manner it is essential to pursue partnerships (open innovation) with venture businesses, companies in other industries, universities, research institutes, and other external partners.

It for these reasons that Kubota is establishing its new Innovation Centres, which will take the lead in planning and proposing new business activities, products, and services that transcend existing boundaries between different product lines, promote open innovation through investment in and joint research with external partners, and seek to create new forms of value that surpass customers’ expectations.

To respond to regional needs the Innovation Centres will be established in both Japan and Europe and in the future Kubota will also consider establishing centres in other regions.


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