Hutchinsons will unveil a new level of functionality within its Omnia Digital Farming platform at LAMMA 2026with the launch of PowerZone — a new field performance mapping and zoning tool.
PowerZone provides an additional way of visualising and managing in-field variation, supporting more accurate and efficient decision-making across crop management plans, and is available as part of the Omnia Business Manager service.
PowerZone is a specialist map-layer and zoning tool that identifies field zones of differing yield potential based on up to 15 years of historical satellite biomass data. It reveals which parts of a field consistently perform well — and which perform less well — providing an invaluable foundation for variable rate applications of seed, fertiliser, and crop protection products.
“The PowerZone map essentially highlights which parts of a field consistently perform well and which parts perform less well (lower potential) over the years,” explains Lewis McKerrow, head of digital agronomy with Hutchinsons.
“It’s comparable to soil zone maps in the way it identifies underlying field variation and allows users to define management zones. PowerZone uses long-term biomass data to build a picture of field performance potential and creates a single, easy-to-use map layer within Omnia.”
Powered through the xarvio® FIELD MANAGER platform from BASF Digital Farming GmbH, PowerZone has been successfully used by xarvio customers across Europe — but until now, has not been widely available to UK farmers.
Omnia is the only UK digital farming platform to offer PowerZone, and Business Manager users can opt-in to use it at no additional cost.
“This new functionality gives Omnia users even more flexibility,” says Mr McKerrow.
“It’s completely optional, but particularly useful for those taking on new blocks of land or where historical yield data isn’t available. PowerZone offers a clear, data-driven insight into field performance from the outset, helping growers make better-informed management decisions.”
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