Insight into innovation at Cereals 2018


Farmers can get a glimpse of the latest innovation and research at this year’s Cereals Event, thanks to the introduction of quick fire presentations.

Bringing together a mix of start-up and existing companies and researchers, the new Innovation Insights feature in partnership with Agri-Tech East will give visitors an overview of the latest, emerging technology that may already be on or will soon hit the market.

The new feature comes as a direct result of feedback from the farmer advisory board. “We’ve been working closely with both the exhibitor and farmer advisory board to ensure this year’s event delivers what the industry needs it to,” explains Jon Day, event director. “One of the overwhelming pieces of feedback we have received is the need for increased innovative content, leading to the introduction of Innovation Insights.”

Host farmer, Robert Law, says the new features implemented this year will help farmers to get much more out of the event. “The changes are making Cereals as relevant as possible, and putting it firmly back on top as a must attend event.”

Agri-Tech East has challenged its members – comprising farmers, technologists and researchers – to summarise their new products, services or research interests in a series of two-minute quick fire presentations.

The independent organisation is currently building a business cluster to facilitate innovation, explains director of Agri-Tech East, Belinda Clarke. “By bringing in new players – many of them from outside the industry – and making it easy for them to network with potential end-users, we are seeing new solutions to intransigent problems and accelerating the rate of adoption for new technologies.”

She adds: “Cereals is a great opportunity for our members to extend this dialogue and find potential partners and customers. Innovation Insights offers an opportunity to see a snapshot of the latest developments.”

The Innovation Insights feature marquee can be found in the central Agronomy Zone

Tickets are now on sale for Cereals 2018. For more information visit:



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