John Deere has announced an important change to its European senior management team, effective from 1st January 2019.
Denny Docherty has been appointed vice-president, agriculture & turf sales and marketing for Europe, North Africa and the Near & Middle East. He succeeds Christoph Wigger, who has been appointed vice-president, global crop care platform for Deere’s worldwide Agriculture & Turf Division.
Since Denny Docherty joined John Deere in 1998 he has held numerous roles with increasing responsibilities in sales, strategic planning and marketing for both key divisions of Deere & Company, Construction & Forestry and Agriculture & Turf.
In his most recent role as director, ag & turf global marketing, Denny has overseen global planning focused on an innovative product and production system portfolio. The most prominent products launched under his leadership include the new 5R Series, 6230R & 6250R, 8400R and 9RX Series tractors, in response to European customer requirements. Most recently, the launch of the 9000 Series self-propelled forage harvester range is another example of his customer-centric leadership approach.
In his new role, Christoph Wigger will focus on expanding the company’s crop care portfolio with special emphasis on precision agriculture, as John Deere seeks to further grow its global leadership position in this area. Chris will also define growth strategies for recently acquired companies such as PLA, Mazzotti and King Agro, and drive the introduction of Blue River’s precision farming technology.
Chris Wigger joined John Deere in 1991 and has held several roles of growing responsibility in sales and marketing. For the past 11 years he has led the successful transformation of John Deere’s sales & marketing organisation as well as the Dealer of Tomorrow strategy in Europe, the CIS, North Africa and the Near & Middle East.