A new collaboration between ART and Fendt was announced at Agritechnica, outlining plans to enhance the onboard operator experience in future tractor models through next-generation infotainment technology.
ART, an Italian specialist in connected infotainment and digital cockpit systems for high-end automotive brands, confirmed a technical partnership with Fendt aimed at transferring advanced in-car digital expertise into agricultural machinery. The project focused on integrating modern smartphone-mirroring systems to create a more intuitive and user-friendly interface for tractor operators.
Speaking at the show, Dr Josef Mayer, Vice President and Managing Director for Fendt Research and Development, said: “As partners, we are working together on one of the first applications on the agricultural market that allows the operator to securely connect their device to the tractor’s infotainment system. The new functions will have a user interface that is optimised for use by tractor operators.”
A core element of the partnership was the exchange of technology between the automotive and agricultural sectors, bringing high-performance digital cockpit concepts into the tractor cab. According to both companies, the collaboration aimed to deliver fully integrated, connected and customisable systems designed to enhance comfort, improve vehicle efficiency and support advanced operator connectivity.
ART chief executive Eng. Francesco Ortix said: “The agricultural market is acquiring significant value for ART, a market in which the company is able to bring products, skills and technologies that stem from decades-long collaborations with the most prestigious companies in the luxury and super-sport automotive sector, creating advanced e-cockpit and infotainment systems. But not only that, as ART is a highly technological and innovative company, it is a partner capable of continuously looking at future market trends, which is essential today in order to be competitive even in markets that are normally considered more traditional, such as agriculture.”
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