The IDEAL from Massey Ferguson combine wins Red Dot Design Award


Massey Ferguson has announced that its IDEAL combine harvester was awarded in the Red Dot Design Award category of commercial vehicles with the title of “Red Dot: Best of the Best”.

The newly developed combine harvester blends unique design, with cutting-edge, connected technology which opens unexplored harvesting frontiers to farmers around the world.

The jury recognised the forward-thinking design and quality of this new generation of combine harvester. Acknowledging IDEAL’s innovative features and its unique, elegant graphite livery.

The Red Dot Award: Product Design stands for one of the most distinguished awards for design and innovation. IDEAL succeeded in impressing the jury of this prestigious international design competition, favouring it among other products in other sectors and industries.

“Since its launch, IDEAL has not stopped harvesting great results. At Agritechnica 2017 the IDEAL combine received the DLG Silver Medal for Innovation, it was named Machine of the Year 2018 and it was assigned as well the Public Vote Award.

The Red Dot Award: Product Design 2018 “Best of the Best” is another important milestone that proves the success of AGCO in providing brand-new designs and superior innovation”, says Francesco Quaranta, Vice-President Sales, Marketing and Product Management Massey Ferguson, Europe and the Middle East.

IDEAL is a completely new, high performance combine harvester range designed using requirements taken directly from farmers and operators around the world. The range sets new levels of efficiency in the field and includes three models from 451 to 647hp firmly focussed on delivering significant gains in productivity and output.

“With the biggest grain-tank capacity now available on the European market, the fastest unloading rate and the largest threshing area, it’s exciting to see yet more top-level recognition for the exceptional new features on the IDEAL from Massey Ferguson,” says Francesco Quaranta.

“Among these outstanding new features, the IDEAL combine offers full connectivity, a complete and automated adjustment – IDEALharvest™ and Real Time Crop Flow visualisation.

IDEAL has, at its heart, the most efficient processing system ever designed by AGCO. It is set to outperform on grain and straw quality, grain handling, power efficiency, and capacity in a wide variety of conditions.” adds Francesco Quaranta.

Over 6,300 products from 59 countries were entered in this year’s competition.

All of these products were assessed individually by an international jury of 40 independent design industry professionals. The award ceremony will take place at the Aalto Theatre in Essen, Germany, on July 9th.

“We are now in the process of finalising the full training of dedicated IDEAL from Massey Ferguson teams in our Dealer networks across all markets within Europe and the Middle East in sales and after-sales.

We are also developing for the 2018 Gold Harvest Season, the most ambitious and game changing demonstration programme in France, UK, Germany, Denmark, Czech Republic, Slovakia, Hungary, Romania and Lithuania.

The Massey Ferguson Dealer network looks set to provide farmers and contractors, looking for the highest performing combine harvester, a real all-round new harvesting experience. Farmers all over Europe will have the opportunity to see how the IDEAL combine will make a difference specifically for them”, concludes Mr Quaranta.


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