Kubota Corporation has earned global design acclaim as its forward–looking Agri Concept machine
is officially recognised as one of the World’s Top 100 Designs in the 100–year history of the Hague
System for the International Registration of Industrial Designs. The honour, awarded by the World
Intellectual Property Organization (WIPO), places Kubota’s concept alongside a century’s worth of
standout industrial designs—and marks it as the only agricultural machine selected from more
than two million registered designs spanning 99 countries and regions.
First unveiled at CES® 2024, the Agri Concept represents Kubota’s bold vision for the future of
sustainable, technology–driven farming. The electric, fully autonomous machine is built to lighten
the physical load of farm work while promoting more environmentally responsible agriculture.
Using an array of advanced cameras and sensors, it can independently perform tasks such as
ploughing and hauling, adapting intelligently to its surroundings.
One of its most groundbreaking features is a rapid–charging system capable of restoring the
battery from 10% to 80% in around six minutes—a major leap forward in addressing the downtime
challenges commonly associated with electric farm machinery. The design also integrates intuitive
exterior lighting, enabling the machine to visually communicate its actions and status to nearby
workers, improving on–farm safety and coordination.
Kubota has long leveraged the Hague System to protect its industrial designs globally, registering
more than 80 designs to date across both commercial products and concept models. The Agri
Concept’s inclusion in WIPO’s Top 100 underscores the company’s longstanding leadership in
innovation and its commitment to shaping agricultural solutions that support a more sustainable
future.
Kubota says it will continue developing technologies that enrich communities, enhance
productivity, and promote environmental stewardship worldwide.
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