New Holland to distribute AgDNA Farm Management Information Systems


Following CNH Industrial’s announcement of its agreement to acquire AgDNA, a leader in Farm Management Information Systems (FMIS), New Holland Agriculture will be able to offer its customers the benefits of AgDNA’s single point data integration, mapping and analytical tools.

Paired with New Holland’s fleet management telematics, the combined solution will empower farmers and agribusinesses to consolidate a wide range of agronomic data streams, arising from a range of inputs such as machine, agronomic and third party data – including crop prices and weather information – into a single platform, to facilitate expedited decision making. As this open platform works across data sources and brands, it effectively standardizes all data inputs, making it possible for mixed fleet owners to view all data in a uniform manner in one place. 

In line with CNH Industrial’s longstanding approach to data control, farmers will continue to control all data utilized by the system as well as maintaining the ability to use the variety of in-house and third-party applications that best suit their farming operation. Furthermore, the acquisition of AgDNA complements CNH Industrial’s existing range of precision farming software solutions partnerships which enable New Holland to extend its offering and deliver the benefits of increasing digitalization and servitization to its customers. 

This FMIS will be commercialized from Q4 2019 onwards, initially in North America, through New Holland Agriculture dealer network. It enhances the agronomic feature-set capabilities of New Holland MyPLM™Connect and represents another step in bringing the brand’s’ dealer network closer to its customers, enhancing overall farming productivity through decision-making efficiencies.


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