- The New Holland booth will display the new additions to the alternative propulsion portfolio for tractors, supporting the brand Clean Energy Leader strategy established in 2006
- The long anticipated new combine will have its preview in Hanover, with a special reveal on booth on Sunday, November 12th at 10:00
- Wide list of integrated digital solutions for Precision Land Management and automation features, with a special dedicated area for visitors to experience them
- Many side initiatives including Driving Experience in outdoor area, Gold Sponsor program at the Young Farmers Party and support to the Farming Simulator league
New Holland will showcase at the largest global agricultural fair, Agritechnica 2023, taking place from November 12 to 18 in Hanover, Germany.
The stand (Hall 3, Stand A48) will display the brand’s most complete range of products and services, including the newest and latest additions to all product families – tractors, both high hp and medium-low hp, specialty tractors, harvesting machines, balers, forage harvesters, construction light equipment and implements.
Thinking of solutions for small, medium, and large farmers, New Holland will have among the attractions of the stand the most advanced products for sustainable agriculture of the future and for integrated digital services and Precision Land Management.
Carlo Lambro, Brand President of New Holland Agriculture said “Agritechnica is the most important appointment in Europe and on a global scale, so we couldn’t miss the opportunity to be there to talk about the latest innovations that will change the future of agriculture. We are always at the forefront when it’s about the technologies that our customers need to work more efficiently and more sustainably. Star of the booth will be our new combine, unveiled for the first time with a very special reveal event.”
Agritechnica will be the opportunity for New Holland to show to the European and worldwide customers, dealers and visitors its latest news.
On stand, also the new combine – that will take harvesting to a new level – and that will be presented as a special preview with its first official reveal to the public scheduled for November 12th at 10:00 on the booth.
A further absolute première for Agritechnica is the T7.340 HD with PLM Intelligence, launching a new flagship model for its T7 HD tractor range, taking the power of the line into new territory.
With New Holland leading the way in the alternative propulsions for agriculture, the center of the booth is naturally dedicated to the products that most represent the brand’s path to sustainability. New Holland T4 Electric Power – the first all-electric Utility tractor with autonomous features – will have the first European display on the occasion, as well as the long-awaited T7.270 Methane Power CNG. They join the T6.180 Methane Power (with Dynamic Command Transmission), also at the center of the booth, in the brand’s alternative propulsions offering. The T7 Methane Power LNG, that was presented as a prototype in December of 2022, will welcome visitors outside the Hall3, in its brand new Clean Blue color livery.
A special corner will be dedicated to the concept of Energy Independent Farm, illustrating the award-winning New Holland and Bennamann solution, that captures, processes, refines and stores Biomethane deriving from liquid manure so that it is immediately ready to deliver green fuel and electricity for the machines resulting in a negative carbon footprint for the farm.
Digitalization and automation are at the core of the New Holland stand, with a dedicated “New Holland Technology” area with the latest PLM – Precision Land Management solutions. In this Technology area visitors will experience the advantages of connected machines and data collection in farming and how connected equipment is helping farmers achieve more productivity and efficiency in their daily operations. The area follows the full path of Ag digitalization, from data gathering to analytics into data-based decision making and its in-field applications.
Agritechnica will also be the occasion for New Holland to present important innovations related to precision technology, such as the new IntelliView 12 Guidance Kit, which extends New Holland’s PLM Intelligence factory technology to an aftermarket offering providing a common user experience for a wider range of customers. In addition, New Holland will preview novelties developed with Raven for CR7 and CR12 field computers as well as for RTK+ positioning services which customers across the Industry will be able to benefit.
A special corner will also show New Holland’s IntelliCenter for the remote diagnosis of connected machines, proactive analysis and preventive uptime support thanks to a seamless communication between the machine and the dealer.
Agritechnica visitors this year will have the opportunity to try some of New Holland’s machines in a special outdoor Drive Experience area, located next to Hall 27. The driving experience will entirely focus on the alternative fuels family, in line with Agritechnica 2023 theme “Green Productivity – inspiration and solutions”. The area will host the T6.180 Methane Power Dynamic Command, the brand new T7.270 Methane Power CNG and the E25X CAB – the Electric Mini Excavator – and the W40X Cab – the Electric Compact Wheel Loader. With New Holland leading the way in alternative fuels in agriculture this area represents an opportunity for visitors to test the latest solutions in motion. It is as well a great venue to witness the expansion of the brand’s portfolio in sustainable machinery, starting from agriculture with tractors and widening the options to light equipment and heavy-duty operations.
In order to be fully informed on the brand’s activities during Agritechnica, New Holland will start a dedicated Whatsapp broadcast channel, with information on transfer schedules, drive experience opportunities, events and special contents. It will be possible to join the chat as soon as the fair starts.